Marketing Essentials
CREATIVE AGENCY
CAPABILITIES
CREATIVE
STRATEGY
Situation Analysis
Strategic Plan
Qualitative Strategy
Quantitative Strategy
Crisis Management
Focus Group
Content Analysis
Competitive Analysis
Brand strategy
CREATIVE
DESIGN
Logo Design
Website Design
Photography & Videography
Drone Photography & Videography
Point of Purchase
Signage/Promotional Materials
Newsletters
Program development, launch & maintenance across multiple
platforms
CONTENT MARKETING
TV/Radio
In-store
Live reads
Print materials
Direct mail
Outdoor
Nontraditional media
Digital/online media
Media research & placement
Promotion & Advertising
Marketing Solutions
PUBLIC RELATIONS
Media Releases
Press Kits
Annual reports
Package Design
Brand Identity
Strategic Content Development
WHO ARE WE
ABOUT US
Welcome to Marketing Essentials, LLC—a minority-owned and woman-owned marketing and communications firm dedicated to delivering innovative, data-driven strategies that elevate brands and inspire growth.
OUR STORY
Founded by Mia Mothershed, a dynamic leader with over two decades of experience in marketing and communications in both the public and private sector, Marketing Essentials was built on the belief that every organization deserves a voice that resonates and engages. As an African American woman-led business, we bring a unique perspective to the marketing landscape—one that values inclusivity, cultural competency, and community connection.
OUR MISSION
To empower brands through tailored marketing strategies that drive engagement, foster connection, and promote inclusivity.
OUR VISION
To be the premier choice for organizations seeking innovative and culturally attuned marketing solutions that make a difference.
OUR WHY
DIVERSITY IS OUR STRENGTH
Marketing Essentials is proud to be a certified minority-owned and women-owned business. Our diversity is not just a label—it’s the driving force behind everything we do. We understand the importance of creating authentic, culturally competent content that resonates with diverse audiences and speaks to their values. With our team’s expertise and unique perspectives, we are able to bridge gaps, foster understanding, and develop strategies that empower our clients to reach underserved communities and build lasting connections.
OUR COMMITMENT TO YOU
We believe in a partnership approach where your success is our success. Our team works closely with you to understand your goals, challenges, and aspirations. By combining strategic thinking, creativity, and a passion for results, we deliver solutions that drive engagement and growth.
WHY CHOOSE MARKETING ESSENTIALS?
• Minority and Women-Owned Business: As a minority-owned, women-owned firm, we are committed to promoting diversity and inclusion in all aspects of our business and our client work.
• Industry Expertise: With deep experience in healthcare, public health, nonprofit sectors, and corporate marketing, we have the knowledge and skills to tackle even the most complex marketing challenges.
• Proven Results: We have a track record of helping organizations enhance their brand visibility, engage with diverse audiences, and achieve their marketing goals.
Ready to take your brand to the next level?
Contact us today to learn how Marketing Essentials can help your organization thrive.
OUR
WORK
We have worked across platforms to bring awareness and profitability. Below highlights marketing strategies from our agency portfolio.
GLOBAL
PUBLICATIONS
Marketing Essentials work has been globally published and recognized. Just another example of why you should get to know ME, you will be glad you did.
OUR
AWARDS
Our dedicated staff proves that when your vision becomes our mission, everyone wins. Below are just a few of the latest achievements in marketing and public relations.
